What Does Rubicon Project Do?

Is Rubicon a DSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces..

Who bought Rubicon?

The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett.

Is Rubicon a SSP?

On Thursday, publicly traded supply-side platforms Rubicon Project and Telaria announced plans for an all-stock deal to create what they are calling the world’s largest independent SSP. The companies described the deal as a merger, although Rubicon shareholders will own 52.9% of the combined company’s shares.

What does magnite company do?

Magnite Inc is an independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. The company provides a technology solution to automate the purchase and sale of digital advertising inventory.

What does Rubicon mean?

: a bounding or limiting line especially : one that when crossed commits a person irrevocably. Rubicon.

Who bought Telaria?

Two publicly traded ad-tech companies are combining to push deeper into video advertising. Los Angeles-based Rubicon Project and New York-based Telaria have agreed to an all-stock deal that will leave Telaria stockholders with 47.1% of shares while Rubicon Project’s stockholders will own 52.9%.

What is Rubicon Project Wikipedia?

Magnite (formerly Rubicon Project) is an American online advertising technology firm based in Los Angeles, California. … The company formed following a merger between Rubicon Project and Telaria in 2020.

What is the difference between DSP and SSP?

A DSP (above) will buy advertising based on information provided by a DMP. A supply-side platform (SSP) is a piece of software that allows a publisher to sell digital ad impressions via automated auctions.

What is Rubicon Project cookies?

Cookies are files that a website’s server stores on your computer to better facilitate the exchange of information between your browser and the site. … But some, such as cookies from the digital advertising company Rubicon Project, can collect information about the user and relay that information to third-party vendors.